Teen Publisher Extravaganza: A Day in the Life of a Macmillan Publicist
To kick-off the Macmillan week here at IB Book Blogging, Ksenia, a publicist at Macmillan, is stopping by to share what an average day in the office is like for her. I hope my readers love it!
I am online.
That is the briefest way to sum up any typical day here for me at MacKidsBooks.
So where to begin?
I’ve been working here at Macmillan, located in the lovely Flatiron, for almost five years. I initially was just a marketing assistant for Feiwel and Friends, back when online/digital marketing was barely even a thought in my mind. Over the course of a few years I wound up working on the online aspect of marketing for all the MacKidsBook imprints. So here’s what I do!
Ever wonder who does the tweeting for MacKidsBooks? Or who floods your Facebook newsfeed?
Well, that’s me. I’m the one who sets up the various fan pages for our books and authors including Macmillan Kids, A Wrinkle in Time, The Lunar Chronicles, Shadow and Bone, Crewel, Bad Kitty Books, and Fierce Reads. Just to name a few. If I find anything cool and relevant online, I make sure to post about it because I want you fans to know as well! And once I do that, I constantly check to see how many people liked it, shared it, retweeted it, or commented on it.
I think this is the most fun part of my job: I handle the blogger outreach for all of the MacKids imprints. This includes sending out galleys to bloggers, setting up blog tours, and even meeting bloggers at various conferences/conventions, such as BEA, ALA Annual, San Diego Comic Con, or New York Comic Con. I love talking to bloggers one-on-one. They’re like old friends.
You can see some of my galleys in the picture here. These are Winter 2013 galleys.
I might have actually made one or two book trailers in my day (The Girl Who Became a Beatle and Princess Zelda and the Frog) but almost all of our trailers are made by professionals. We hire someone to make them but the online marketing group definitely oversees the process. It truly takes a village to make sure a book trailer is just right, between the marketing group, editorial and the video producer.
When I happen to work on a particular trailer, I do my best to come up with the best script, the best music, and the best stock images. And when I send it off to the video producer, he gives me a final product that is better than I even imagined.
I know I shouldn’t play favorites but one of my favorite trailers to work on was for Cat Valente’s The Girl Who Circumnavigated Fairyland in a Ship of Her Own Making and its sequel, The Girl Who Fell Beneath Fairyland and Led The Revels There.
Creating a book trailer that is just right can take some time due to revisions, but it’s so exciting to see the final product. For some trailers, I will even set up a trailer reveal with a blogger or two or get the word out. Book trailers are just another medium to create awareness for the book. And it’s also another medium to have some fun with the book.
What I’ve written already barely scratches the surface. I mean, the other day I spent almost my entire afternoon replying to e-mails. That doesn’t sound very glamorous now does it? But it’s essential. I have a notebook with notes and my ever-changing To Do lists, but sometimes I have to resort to Post-its, as you can in the picture of my cubicle below. And yes, that is a unicorn that you see on top.
And don’t forget meetings: Launch meetings, sales meetings, marketing preview meetings, other monthly and weekly meetings. All these little things to make sure our beloved books become your beloved books.
Plus, it’s not just me working the Internet tubes. I’ve got two other colleagues in the online marketing group, one of whom is my boss, who help me navigate these exciting waters. I must admit, it’s an exciting time to be working in publishing.